Soving mysteries and "following your nose" to the root of allergy problems was key to creating this fun piece. As part of a small design & producer team, we kept the tone of this co-branded spot lighter and brighter to help align both the mystery of Investigation Discovery & helpful relief of Clarispray. Inspired by paper-cutout techniques and a first person point of view, we took the viewer on a allergy tour through town to find relief. Also relying on a balance of blues and yellows in both brands we aimed to strike a unifying palette.
Role: Concepts, Design, Illustration, Animation, & Compositing
Client: Investigation Discovery & Clarispray
Studio: Alter Ego Creates (formerly: Image Factory DC)
Early Sketches & Styleboards
![](https://cdn.myportfolio.com/2cee8dc2dde433dfa2a3a4aac57ed91c/0ed44e6a-b8d0-4e33-a649-3212738a7370_rw_1920.png?h=2037410f9845f63356dc435f1c16c3df)
![](https://cdn.myportfolio.com/2cee8dc2dde433dfa2a3a4aac57ed91c/61764824-f8e8-42ff-815f-d1390b0239cc_rw_1920.jpg?h=1f86fcfff53ce2d4d411024cd5b5b4e2)
![](https://cdn.myportfolio.com/2cee8dc2dde433dfa2a3a4aac57ed91c/e2f84f47-f9bf-4d81-941b-1c566494be0a_rw_1920.jpg?h=41dc3c4823ab84e244e289ea533e0162)
![](https://cdn.myportfolio.com/2cee8dc2dde433dfa2a3a4aac57ed91c/9360ea30-e407-4f25-ab12-1c9d14fe0695_rw_1920.jpg?h=2b8ab27f409362c50f21180a0c696134)
![](https://cdn.myportfolio.com/2cee8dc2dde433dfa2a3a4aac57ed91c/14403337-854d-46ed-a4f7-811aaddef78c_rw_1920.jpg?h=e940737e56e60055b11aead23e4625fa)
![](https://cdn.myportfolio.com/2cee8dc2dde433dfa2a3a4aac57ed91c/a94c5bcc-2375-438a-89da-b4573d4b7545_rw_1920.jpg?h=4a99f20a4b506582da4f33f3815ac277)
![](https://cdn.myportfolio.com/2cee8dc2dde433dfa2a3a4aac57ed91c/f69f8012-5116-4861-b1fe-fa9d3a36e744_rw_1920.jpg?h=cb26c845bf89bb02d9689d52d155c5ae)
![](https://cdn.myportfolio.com/2cee8dc2dde433dfa2a3a4aac57ed91c/c7a15eda-429c-4914-b91a-d7b9f86371dc_rw_1920.jpg?h=54ebc7a13132bd88fba404e77f29bfaa)
After building a set of assets for the main spot, we were able to re-purpose these into an equally fun co-branded IPM that utilizes a horizontal scrolling movement from an earlier idea we pitched.
![](https://cdn.myportfolio.com/2cee8dc2dde433dfa2a3a4aac57ed91c/79e974dd-5d0a-497d-97d2-c992b61b89c1_rw_1200.gif?h=38fe0e276414f5fffc916f2aa4dd7455)
After completing this project, in 2019 we were very fortunate to have it recognized by "The Tellys" in which it received a Gold Telly award!